Doriane Mouret

Archive for the ‘Marketing’ Category

• My Secrets To Become A Marketing 3.0 Expert

  Jul 25 | All, Marketing | Doriane Mouret | 0

  Marketing 2.0 was created almost 10 years ago, which might not seem very old to you, but if you think about it, it is equivalent to 70 dog years, and probably 200 tech years. So...

• 5 Reasons Why Corporate Blogs Fail – #5 No Innovation

  Mar 13 | All, Marketing | Doriane Mouret | 1

  During this 5 article series, we’ve been through the long process of building a good corporate blog, and learned how to avoid the most common mistakes that would make a...

• 5 Reasons Why Corporate Blogs Fail – #4 Bad UX

  Feb 20 | All, Marketing | Doriane Mouret | 5

  The corporate blog landscape looks like a funnel. Most founders or marketing managers think about defining a general communication plan for their company blog, but only half of...

• 5 Reasons Why Corporate Blogs Fail – #3 Bad Tone

  Feb 8 | All, Marketing | Doriane Mouret | 6

  Building a solid strategy for your blog and defining a specific messaging that differentiates from traditional advertising are key factors when starting a corporate blog. If you...

• 5 Reasons Why Corporate Blogs Fail – #2 No Interaction

  Jan 31 | All, Marketing | Doriane Mouret | 5

  In the first article of this “5 reasons why” series, I explained how the ease of creating a blog post was in complete contradiction with the necessity of building a...

• 5 Reasons Why Corporate Blogs Fail – #1 No Plan

  Jan 23 | All, Marketing | Doriane Mouret | 4

  Corporate blogging is trendy. According to the 2011 State of Inbound Marketing, the share of businesses with a corporate blog grew from 48% to 65% between 2009 and 2011. Does that...

• 3 New Social Networks You Will Hear About Soon

  Oct 31 | All, Marketing | Doriane Mouret | 6

  When Google released Google+ in June 2011, some were questioning the necessity of a new social network in the social media landscape already well-occupied by Facebook, LinkedIn,...

• Social Media Strategy: Expose, Influence, Engage

  Oct 26 | All, Marketing | Doriane Mouret | 3

  As I already said, being a Good Community manager means being able to develop a community of Briends by creating relevant content to be shared and discussed on Social Media...